Studio Mesila. Sustainable Design | About Us

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About Us

The Studio | Design Process | The Products | The Designers | Inspiration

The Studio

Mesila, a green idea.
Studio mesila aims to pave a path to design as a way of life, and life as a way of design.
Studio mesila specializes in sustainable design.
It is our faith that through sustainable design we posses real potential to influence the society that we live in. the intention is to create products that represent a new concept, one which will encourage the public to adopt a new and more balanced way of life, in tune with the environment.
Our need and desire is to contribute and to be a part of the ecological and social effort, serves as our guide along the whole working process. Looking for added value in our creation has led us to embrace an environmental-thinking approach throughout the design process. Our goal is preserving the existing, minimizing pollution damage, and reducing the waste of valuable resources. We consider the product's lifespan, the kinds of materials we use, the way the product is made, the sort and amount of energy required to produce it, and the environmental impact it will create. Our sincere aspiration is to change the way things are nowadays and add meaning to the design and creation process, through a personal and an environmental point of view.
We espouse the eco-design strategy, which minimizes the environmental footprint of the product by using a multitude of considerations such as a careful selection of materials, improving production processes and taking into account the product's afterlife. In other words, instead of producing an infinite number of objects, we suggest to give objects an infinite life.

The Design Process

The sustainable design process is mimicking the natural pecking order ? the waste of one process is food for the next. According to that discipline, every product or object is perceived by us as part of the natural (/ technological) food-chain; therefore the end of an object's life represents its beginning as a new object.
Noticing the quantities of products and objects that are being discarded, and abandoned for new ones, we have chosen to reuse some of those materials, by way of giving them a new life. We use materials that have been discarded by their former owners as useless, transforming them into new creations. Through a dedicated process true to our beliefs, a new item is then reborn.
A great deal of attention is put into constant quest for new materials, reshaping and redeveloping them to evolve to a top standard finished product. From materials we observe on the streets daily, we absorb the energies stimulating us to produce new products according to our dedicated discipline. Many times the material itself triggers the product's creation. Reevaluating the material, color, shape, limits and benefits, separating it from its context, bring in a new creation.
For example, we have tables built from Ipe wood which was served in its former life as a deck boards in Tel Aviv harbor.
Other than the resources saving advantage, our focus is on transforming the deserted objects into raw-material and creating a new object that is many times totally different then its role in its former state. Additionally, we make an effort to use only environmentally friendly materials mostly wood, fabrics, glass etc. Dealing with these materials and looking for them on the streets has a major part in the product's formation process, however, the objects are made to the highest standards and they're look does not indicate their humble beginnings.
This kind of creation adds the human and intimate angle we seek, this guides us throughout the creation process ? from the beginning of it, where we "save" abandoned objects, through the unique attention every object is given (from raw material into a new creation) to the completed product.

The Products

According to the eco-design paradigm, an environment oriented product is one that provides optimal solution, combining functionality, way of use, and durability that consume minimal use of materials, resources and energy, and minimal waste products such as industrial refuse, gas and harmful substances emission.
One of the biggest tasks of environmentally aware design is to supply people with products that can be utilized for a long time without the need to replace them. We aspire to suit the product to the different needs of the user and design it so its owner would be able to get attached and wouldn?t want to be separated from it. That is why by designing our products is such a way, we aim to produce products that will enhance ones home environment and have a positive contribution to ones quality of life. We tend to maintain a classic approach and not surrender to contemporary trends, thus offering longevity of use and the perfect blend of home styling.
The products, as mentioned, are made mainly of recycled materials but occasionally also with new or completing materials, therefore, each product has a label which states its recycled percentage (between 30% to 100% recycled).
For example, a table built from old doors, or a Gobelin (tapestry) with a sentimental value, that has transformed to the upper surface of a table.
Deriving from our working method, the items are "one off", each product is special and usually impossible to duplicate, therefore, each product is a piece of art.

The Designers

Shlomit Levy
B.Sc.T.E in Design and a Teaching degree from H.I.T, Holon institute of Technology. Graduate of the Art & Design Department.
Avital Levy
Diploma in Design from Ascola-Meymad Design School. Graduate of the Industrial Design Department.
Ifat Zvirin
M.A. in Visual Culture: Studies and Projects from UB, University of Barcelona.
M.A. in Design and Exhibition Project Management from Elisava, Barcelona.
B.Sc.T.E in Design and a Teaching degree from H.I.T, Holon institute of Technology. Graduate of the Art & Design Department.